![]() ![]() ![]() The second part of the chapter is about the rise of elasticity, or having varied skills, in companies. Now, as an entrepreneur, he must fill multiple roles including sales. Pink gives an example of a chef that left the restaurant industry to found his own pickle company. Because the salesperson is us.Ĭhapter 2 – Entrepreneurship, Elasticity, and Ed-MedĬhapter two starts off discussing how a rise in entrepreneurship has meant a rise in sales. That is, we’re moving other people to part with resources-whether something tangible like cash or intangible like effort or attention-so that we both get what we want. But today, much of what we do also seems to involve moving.Although it declared bankruptcy in 2012, Pink says the “salesperson” is still very much alive because we are all involved in “non-sales selling.” “Non-sales selling” is “selling that doesn’t involve anyone making a purchase.” Pink claims we are all involved in “persuading, influencing and convincing others.” Pink begins the chapter talking about the Fuller Brush Company that “made nearly fifty million house-to-house sales calls in the United States” in 1948. ![]() A #1 New York Times business bestseller, the book asserts that it will “change how you see the world and transform what you do at work, at school, and at home.” As before, I am sharing some of the main points as I make my way through the book. The next book in my “Book Notes” series is To Sell is Human by Daniel Pink. ![]()
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